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The Halloween Industry Association (HIA) was formally incorporated in 2005 as a 501(c)(6) trade organization to promote and build the celebration of Halloween in the United States. HIA represents businesses involved in the manufacture, importation or distribution of Halloween products including costumes, décor, novelty items and party supplies. HIA has grown to become the premier authority on Halloween and serves as a non-profit voice of the industry.

MOUNT LAUREL, N.J. – The Halloween Industry Association (HIA) is proud to announce its endorsement of the Halloween & Party Expo for 2010 and 2011. Halloween is the second largest commercial holiday in the United States and there’s a continual increase in interest and business in what is now the second most important retail season. The Halloween & Party Expo (H&P) connects a global audience of serious buyers and sellers of Halloween and party products and accessories. Thousands of retailers spanning single stores to mass market domestic and international chains come to the Expo to view the latest industry products and services. The 2010 show is scheduled for January 23-26 in Houston, Texas.