Halloween Industry Stats & Trends!
After months of summer heat, many start getting the "fall itch" and cannot wait to celebrate one of America's favorite holidays; Halloween!
According to the National Retail Federation, Americans will spend $6.9 billion in total on Halloween—a slight decrease from last year’s spending, which the NRF put at around $7.5 billion. The NRF predicts the average person will spend $74.34, compared with $77.52 last year.
“After a long summer, consumers are eager to embrace fall and all of the celebrations that come with it,” NRF president and CEO Matthew Shay said. “We expect those celebrating Halloween this year will look for several different activities to do with their family and friends. Consumers are ready to take advantage of promotions on candy, decorations and costumes, and retailers are ready to serve them.”
According to the NRF, those celebrating Halloween will spend the most on adult costumes ($1.2 billion), and will spend a total of $950 million on children’s costumes and $350 million on fashionable and fun costumes for their pets! It’s estimated that 68 million Americans will dress up this Halloween and another 20 million pet owners will dress up their pet.
Nine in 10 (93.7%) Halloween shoppers will buy candy, spending a total of $2.1 billion, and an additional 33.5 percent will buy greeting cards, spending a total of $330 million. A whopping 44.8% of participants plan to decorate their home or yard. The average person planning to buy decorations will spend $20.34 with total spending expected to reach $1.9 billion!
For more crazy Halloween stats, check out the National Retail Federation.