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2018 Comic-Con International - Recap!
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2018 Comic-Con International


Comic-Con + CDG

We partnered with the Costume Designers Guild (CDG) and Comic-Con International in San Diego this year (July 19-22)

HIA had a substantial presence and was further positioned as the authority on all things Halloween & costume! Many of our members contributed product that was featured during the prestigious Black Panther panel, the industry mixer, the celebrity clad Masquerade Ball and of course on the show floor which attracted more than 150,000 fans.

(On camera interview about HIA with CDG President, Salvador Perez)

Comic-Con Highlights

-Industry Mixer – Designer swag bags and branded gift bags filled with HIA merchandise were given out at Friday's mixer, giving us a ton of exposure. Attendees included everyone from Ruth Carter (Black Panther costume designer) to Hollywood producers to the President of the Burbank Film Festival. 

(Street Team handing out HIA merch at the panel)

-HIA Photobooth - During the Industry mixer, the HIA sponsored the photo booth. Pictures were printed with the HIA logo and the props used were all from HIA members.

-Masquerade Ball
– Howard Beige of Rubie’s was part of the esteemed judge panel for the annual ball on Saturday night. The panel also consisted of famed Marvel designer Marilyn Madsen, Disney Imagineer Joe Kucharski and blockbuster film illustrator, Gina DeDomenico Flanagan. HIA costumes and accessories were given out during this event as well.

(Howard Beige with the Masquerade Ball judges)

-Black Panther Panel – HIA merchandise was front and center for the Blank Panther Panel which included designer icons like Ruth Carter, Phillip Boutte, Anthony Francisco and Douriean Fletcher. HIA products and branding were prominent throughout the room which was filled to capacity with fans, media and industry execs.

(Presidio Room before the Black Panther Panel)

(Black Panther designer, Ruth Carter signing a Rubie’s mask)

-Our behind-the-scenes social media posts were well received and we were tagged often and mentioned by others including influencer, Joe Kucharski @tyrannyofstyle.

-The HIA logo was prominently displayed on the Step & Repeat.

(HIA gift bags)