3/26/20 - Letter from the Chairman!

Dear Members, 

So many global changes have happened within the last few weeks. It has been amazing to see how agile we all can be as we engage our leadership skills to meet the uncertainty. This is a good time to focus on actions that are within our power and will benefit our industry. We joined the National Retail Federation (NRF) in a letter to the President requesting an economic stimulus package to include provisions for non-essential retailers and related suppliers. We continue to work with organizations like NRF and National Association of Manufacturers (NAM) to support initiatives of benefit to members. We will do our best to communicate information and financial assistance opportunities as we navigate through unchartered territory.
The volunteer leadership also has a meeting with Clarion Events to focus on our annual Halloween and Party Expo. The industry has changed and it is our intention to adapt to these changes. We are also excited about our National Trick or Treat Day taking place on the last Saturday of October, which will promote a safer, bigger celebration of Halloween. Coming out of this period of separation, people will be eager to engage with their communities, especially on a Saturday Halloween with a full moon!

There isn't an instruction manual for what to do at a time like this. My list of wishes right now is long. I am grateful for the health of my loved ones and wish to support those who struggle with illness or economic stress, as we await the impact of this period on our economy.

To help support our members the HCA staff is working on an "COVID-19 Updates" webpage that will provide you, our valuable members, with important updates related to COVID-19, share resources that you may find helpful, and answer questions broadly. We hope to have this up and running in the next few days.

Please take care of yourselves and your loved ones. We will get through this, together and emerge stronger.

Warmest regards,
Kevin P. Johnson
HCA Chairman