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Halloween and Party Expo and Scalera Form Relationship

Friday, July 29, 2016   (0 Comments)
Posted by: Jessica Hall
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Leading B2B and B2C Halloween events work together to bring innovation and unique experiences to their respective audiences.

SHELTON, CT (July 28, 2016) - Halloween & Party Expo announced today a new collaborative relationship with ScareLA—the comprehensive consumer event for Halloween—to begin in 2017. The two events will share industry insight and join forces on content development for their respective shows, in order to enhance customer experience, enable growth and innovation, and deliver even better value across the industry as leaders in Halloween B2B and B2C events, respectively.

“We are excited to work more closely with ScareLA to bring more content and features to Halloween & Party Expo that reflect consumer and professional trends in haunt and Halloween,” commented Mike Carlucci, Senior Vice President, Specialty Shows at Urban Expositions, which produces and manages Halloween & Party Expo. “We continually look for new opportunities that align with our goal of being the most comprehensive event for the business to business Halloween community, and the partnership with ScareLA is a perfect example of that.”

Looking ahead to the upcoming show in January of 2017, Halloween & Party Expo will provide special buyer and exhibitor programs for industry professionals who attend ScareLA in August 2016. The event will also introduce exciting new at-show experiences that are reflective of the hottest trends hitting the industry. Additional details will be released in the coming months.

“The partnership between ScareLA and Halloween & Party Expo is an exciting milestone for the Halloween industry in the U.S. and beyond,” said ScareLA Founder and CEO Lora Ivanova. “By leveraging our respective professional and consumer audiences, we are now positioned better than ever to identify trends, foster innovation, and produce exceptional experiences. In addition to market leadership, our companies share a strong passion for our community and a vision of taking the Halloween industry to the next level, which makes this a particularly important development, and one I am personally thrilled about.”

For more information about ScareLA’s upcoming event, August 6-7, 2016 in Pasadena, CA, visit

For more information on Halloween & Party Expo’s upcoming event, January 14-17, 2017 in New Orleans, LA, visit


About Halloween & Party Expo
The Halloween & Party Expo, the leading event for Halloween, Party and Celebration, is a trade-only event that brings industry professionals together each year. Co-owned by Urban Expositions, a Clarion Events Company and the Halloween Industry Association, the event provides a platform for sourcing, learning, and networking. Proceeds from the Halloween & Party Expo are used by the Halloween Industry Association to promote and grow the safe celebration of Halloween and year-round costumed events throughout North America. The next event will be held in New Orleans, January 14-17, 2017.
For more information, visit

About ScareLA
Founded in 2013, ScareLA is the Southern California convention dedicated to all things Halloween. Situated in the entertainment capital of the world, the event celebrates the American scare season traditions and the diverse cultural heritage of the Greater Los Angeles region. Featuring hundres of specialty vendors, education programming, and world-class industry presentation, ScareLA draws over 10,000 professionals, fans, and families from the U.S. and abroad to celebrate Halloween early every summer. ScareLA is one of the fastest growing independent fan conventions in the U.S., addressing a $10 billion Halloween industry worldwide.
For more information, visit