HCA Releases Eye-Opening Insights from National Poll

Halloween & Costume Association Releases Eye-Opening Insights
from National Poll Amid Rising Inflation

MT LAUREL, NJ (October 16, 2023) - The Halloween & Costume Association (HCA) has commissioned a national online survey conducted by The Harris Poll among more than 1600 U.S. adults who celebrate Halloween. The results reveal some truly bewitching insights about how Americans are approaching Halloween festivities this year.

Haunted by Inflation:
Two-thirds of Americans who celebrate Halloween (66%) say their plans will be “haunted” by the specter of rising costs. Inflation, it seems, is casting its shadow over holiday celebrations, leading 36% to say they will spend less for Halloween this year compared to last year.

Price Reigns Supreme:
When it comes to making Halloween costume decisions, 42% of those who celebrate say price is impacting their choice most this year.

Halloween's Resilient Spirit:
Halloween has always been about embracing the unexpected, and this year appears to be no different. Halloween enthusiasts have historically found creative ways to keep the spirit alive and thriving, whether by getting crafty with costume creations, conjuring up spooktacular decorations, or finding clever ways to celebrate within their budget.

Impact on Industry Sales:
The Halloween industry experienced a record-setting year in 2022, with sales reaching an astonishing $10.6 billion. However, the survey results indicate that the impact of inflation and budget constraints on the Halloween-loving masses could potentially affect industry sales for 2023. While there is enthusiasm for Halloween among celebrants (34% are more excited for Halloween than last year, and 50% have the same amount of excitement), there may be a dash of adjustment in the cauldron of consumer spending patterns as the countdown to Oct. 31^st has officially begun.

The HCA has countless costume connoisseurs available for interview. For tips, trends, & random reasons to sport a superhero suit, please reach out!

For Media Inquiries, Expert Commentary, or Product Samples, please contact Aneisha McMillan at amcmillan@hiaonline.org/ 910.849.9003

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About the Halloween & Costume Association:
Known as THE industry source for Halloween, with cumulative sales of $3 billion, the HCA has earned the title of “EXPERT” when it comes to all things costume related. These are the folks who live and breathe October all year long and can dish for days on the myths, legends, trends, traditions, safety tips, and devilish details that only a true insider would know.

Survey Method:
This survey was conducted online within the United States by The Harris Poll on behalf of Halloween & Costume Association from September 26 - 28, 2023, among 1,636 U.S. adults ages 18 and older who celebrate Halloween. The sampling precision of Harris online polls is measured by using a Bayesian credible interval.  For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact info@hiaonline.org.