HCA Releases Surprising Insights from National Poll

Halloween & Costume Association Shares Surprising Insights from National Poll Amid Rising Inflation

MT LAUREL, NJ (October 23, 2024) – The Halloween & Costume Association (HCA) has commissioned a national online survey conducted by The Harris Poll among more than 2,000 U.S. adults. The results reveal some eerily fascinating insights into how Americans are gearing up for this year’s Halloween festivities.

Haunted by Inflation: More than half of Americans Halloween plans are “haunted” by the looming specter of rising costs, with 53% saying rising costs will impact their plans this year. Inflation seems to be casting a chilling spell over holiday fun for some, with 26% of Americans saying they plan to spend less on Halloween compared to last year.

Price Reigns Supreme: When it comes to selecting Halloween costumes, 32% of Americans say price is one of the most influencing factors on their choice.

Halloween's Undying Spirit: Halloween has always been about embracing the mysterious, and 2024 is no exception. Fans of the holiday can conjure up creative ways to keep the magic alive—whether it’s through DIY costumes, enchanting decorations, or celebrating within tighter budgets.

Impact on Industry Sales: The Halloween industry had a spellbinding year in 2023, with sales soaring to a record $10.6 billion. For 2024, total planned spending is projected to reach $11.6 billion. However, the survey suggests that the pinch of inflation causing lower budgets for some could affect Halloween sales this year. While excitement remains strong (31% are more excited about Halloween than last year, and 37% feel just as excited), there may be some tweaks to spending habits as the countdown to October 31st draws near.

The HCA has countless costume connoisseurs available for interview. For tips, trends, & random reasons to sport a superhero suit, please reach out!

For Media Inquiries, Expert Commentary, or Product Samples please contact Aneisha McMillanamcmillan@hiaonline.org/ 910.849.9003

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About the Halloween & Costume Association:

Known as THE industry source for Halloween, with cumulative sales of $3 billion, the HCA has earned the title of “EXPERT” when it comes to all things costume-related. These are the folks who live and breathe October all year long and can dish for days on the myths, legends, trends, traditions, safety tips, and devilish details that only a true insider would know.

Survey Method:

This survey was conducted online within the United States by The Harris Poll on behalf of Halloween & Costume Association from September 26 - 30, 2024 among 2090 adults ages 18 and older.  The sampling precision of Harris online polls is measured by using a Bayesian credible interval.  For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact info@halloweencostumeassociation.org.