Cross-Promotional Sponsorship Opportunity

– No Cost, All Impact

The 2024 Spooky Awards were a frightfully big success—solidifying their reputation as the Halloween industry's premier celebration of creativity, innovation, and excellence.

Now, we’re inviting select brands to partner with us as cross-promotional sponsors to build on that momentum and elevate your presence in the Halloween space.

Why Partner?

The Spooky Awards attract the most imaginative creators in the industry—costume manufacturers, designers, and trendsetters. Finalists are judged on Innovation, Marketability, and Trendsetting Potential, with winners revealed live at the Halloween & Party Expo.

As a promotional partner, your brand will gain exclusive exposure to a highly engaged audience of buyers, media, and industry insiders—all without any monetary commitment. 

We’ll amplify Halloween through:

• Shared social content
• Inclusion in email blasts
• Mentions in our awards reel and promotional videos
• Co-branded promotions throughout the season

We ask that you return the favor with a few simple co-promotions to help spread the spooky spirit.

With current challenges in the market, especially around tariffs, it’s more important than ever for our industry to showcase strength, creativity, and innovation. Let’s do it together.

Interested?

Email us at info@halloweencostumeassociation.org to learn more and join in on the fun.

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About the Halloween & Costume Association (HCA):

Known as the industry source for Halloween, with cumulative sales of $3 billion, the HCA has earned the title of “EXPERT” in all things costume-related and serves as a non-profit voice in the industry.

About the Halloween & Party Expo (HPE):

The Halloween & Party Expo, in partnership with the HCA, is North America’s premier trade-only event, bringing together the best in Halloween and party products from January 12 - 14, 2026, at the World Market Center in Las Vegas. This unique event is the ultimate destination for networking, innovation, and trade industry engagement, where seasoned professionals and new creators unite. For more information, email info@halloweenpartyshow.com or call 203.242.8712.